Adzap

Mobile-grade performance and attribution solution for PC/Console games

a16z-speedrunSpeedrun 003🇺🇸 Los Angeles5 people

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Jules Baculard, Mathias Salanon · 2 co-founders

Profile coverage4 of 8 · missing Funding, Signals, Customers, Stack / tools · last run 8/12/2026

About

PC & Console gaming is a $90B market, bigger than mobile and growing faster. Steam and other platforms are hitting saturation, yet no “Applovin for PC/Console” has emerged. On mobile, Applovin became the most valuable company by owning UA. We believe now is the moment to bring that model to PC & Console. That’s what Adzap is building: the player acquisition platform for PC/Console games. Already live with Unity, UE, and custom engine integrations, and powering top titles from Tier-1 publishers.

2 founders

Jules Baculard

CEO

French American, I've been a publisher at HOMA, publishing viral mobile games with 200M+ installs, grossing $40M+ revenue lifetime. There, I saw first hand how studios can use data to find virality more reliably, leveraging UA platforms to brute force their way to distribution. I started Bark because I believe the approach I had on mobile can be productized and applied to PC/Console, unlocking a lot more growth in a market that is bigger than mobile ($90B).

in LinkedIn

Mathias Salanon

COO

Being an eternal enthusiast and lifelong learner, I am passionate about technology. During my years in business school, at MIT and L’Ecole Polytechnique and still now, I always learn to understand the world through different lenses. That led me from experiencing the intense journey of launching my own company when I was 21 yo to a total immersion into the cutting-edge technologies factory of the MIT Media Lab, and all the way to the core of the gaming industry, at Ubisoft and Voodoo. I like to transform complex topics in tech-heavy contexts into actionable roadmaps and to deliver commercially successful products, loved by users. I thrive on challenges & entrepreneurship and seek to meet new, fascinating people to learn from every day. Reach out!

in LinkedIn