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Allure Systems

A.I. to create stunning fashion images for eCommerce.

Acquired
Gabrielle CHOU
Jeremy CHAMOUX

Gabrielle CHOU, Jeremy CHAMOUX · 2 co-founders

2026Acquired
Acquired
Team
18
current
Co-founders
2
current
Stage
Acquired
Profile coverage4 of 8 · missing Funding, Signals, Customers, Stack / tools · last run 8/11/2026

About

Allure Systems was Acquired by Farfetch (NASDAQ: FTCH) in Dec 2021. AllureSystems uses generative A.I. to create stunning apparel images for eCommerce. Allure works with leading fashion retailers to improve conversion rates by creating images that resonate with their clients in a scalable and cost-effective way. With a single photo of clothing, a brand can produce unlimited images, on any model, instantly. The ability to show styles on models in every size increases conversion rates and wow the customers. Without needing models or photographers on-site, brands can produce images for their product page at scale.

2 founders