Auxos
Simulations of real people for market research
Ashton Daniel, Jerry Wu · 2 co-founders
About
Auxos builds AI customer twins for marketing, product, and research teams to test their hypotheses at scale. We work with companies to create 1:1 replicas of their customers by sourcing and interviewing real people in their ICP, allowing us to accurately model how they behave and make decisions. Currently, market research is too slow and expensive to use on anything but the biggest decisions. Surveys and panels cost a fortune and it takes weeks to recruit, moderate, and gather insights. Auxos provides a 24/7 available customer panel that can give population-scale insights in minutes. The day-to-day decisions surrounding product, pricing, and positioning can now be validated with the same rigor that used to be reserved for the big ones.