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Optimizely

The first all-in-one operating system for marketing

y-combinatorWinter 2010Marketing & adtech🇺🇸 San Francisco1500 people
Acquired
Pete Koomen

Pete Koomen · 1 founder

2026Acquired
Acquired
Team
1500
current
Co-founders
1
current
Stage
Acquired
Profile coverage5 of 8 · missing Signals, Customers, Stack / tools · last run 8/14/2026

About

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow. Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.

Founder