Sherpa
Make websites improve themselves.
Ethan Kinnan, Norbu Sonam · 2 co-founders
Profile coverage4 of 8 · missing Funding, Signals, Customers, Stack / tools · last run 8/8/2026
About
Sherpa automatically optimizes websites for every human and every agent. For humans, Sherpa studies visitor behavior, builds better pages and flows, tests them on live traffic, and keeps what converts. For AI agents, Sherpa tests different agent-facing versions of the site until agents recommend the company more often. Customers typically see a 15-20% lift in their primary conversion metric after using Sherpa for 30 days.