Subsets
AI-driven Retention Automation for subscription media businesses.
y-combinatorSummer 2023Machine LearningB2BEnterprise SoftwareArtificial Intelligence🇩🇰 Copenhagen7 peoplehiring
Martin Johnsen, Nikolai Skelbo +1 · 3 co-founders
Profile coverage4 of 8 · missing Funding, Signals, Customers, Stack / tools · last run 8/10/2026
About
Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.