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Underground Cellar

Upgrading Your Wine Experience

y-combinatorWinter 2015MarketplaceE-commerceFood & Beverage🇺🇸 San Francisco26 people
Ben Herila
Brandan Zaucha
Brian Gallagher
Jeffrey Shaw

Ben Herila, Brandan Zaucha +2 · 4 co-founders

2023Founded
Team
26
current
Co-founders
4
current
Stage
Founded
Source for Founded
Profile coverage4 of 8 · missing Funding, Signals, Customers, Stack / toolsON CONFLICT DO UPDATE command cannot affect row a second time

About

Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. We provide a unique and exciting experience that gives wine buyers a great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

4 founders