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Upwave

Marketing analytics for the world's biggest brand marketers

y-combinatorSummer 2012🇺🇸 San Francisco50 people
Chris Kelly

Chris Kelly · 1 founder

2012Founded
Team
50
current
Co-founders
1
current
Stage
Founded
Source for Founded
Profile coverage4 of 8 · missing Funding, Signals, Customers, Stack / tools · last run 8/11/2026

About

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers. Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work? Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more. Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs. The company is based in San Francisco.

Founder