2x founder

Sam O'Keefe

Co-Founder & CEO at Flex | Modernizing How People Pay for Health & Wellness

Co-founder

Flex· Summer 2023 🇺🇸 San Francisco, California, United States

in LinkedIn 𝕏 @samok

2025Board Member· ECFC

Founder · since 2012

Company

ECFC

Role

Board Member

current

Stage

—

no public source

Raised

—

no public source

Based

—

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Flex

Stripe for HSA/FSA payments

Summer 2023

Experience

Career

Flex
Co-founder
Co-Founder & CEO · San Francisco Bay Area · 2023 – Present
2023
ECFC
Board Member · 2025 – Present
2025
Unit21
Product Lead · San Francisco, California, United States · 2022 – 2023
2022
Google
Operating Partner, Gradient Ventures · San Francisco Bay Area · 2021 – 2022
2021
Google
PM/GM, Area 120 · 2020 – 2021
2020
Google
Global Head of Startup Programs, Google Cloud · 2017 – 2020
2017
Google Cloud
Chief of Staff, Google Cloud · 2017
2017
Massachusetts Institute of Technology (MIT)
Board of Trustees · Cambridge, MA · 2014 – 2019
2014
TechCrunch
Director of Special Projects · San Francisco Bay Area · 2016
2016
TechCrunch
Editor, Startup Battlefield · San Francisco Bay Area · 2013 – 2015
2013
AngelHack
Head of Global Sales and Partnerships · San Francisco Bay Area · 2013
2013
MicroEval (YC S12)
Founder
Founder · Palo Alto, CA · 2012 – 2013
2012
Singapore University of Technology and Design (SUTD)
Program Manager, MIT-Singapore Collaboration · Cambridge, MA · 2010 – 2012
2010

Bio

Sam is a cofounder at Flex. Her previous roles include product leadership at a growth stage fintech (Unit21), EIR in Area120, and global head of startup programs at Google, and an editor at TechCrunch. Sam has also been a writer and producer of South of Market, the Musical.