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Sophie Secaf

Sophie Secaf

Creative Strategy, Cultural Research and Branding - currently Freelancing.

Co-founderZ1 logoZ1· Winter 2021🇧🇷 São Paulo, São Paulo, Brazil
2020Co-founder· Z1
Founder · since 2020
Company
Z1
Role
Co-Founder & CMO
Stage
—
no public source
Raised
—
no public source
Based
—
Founder / co-founder — the company's markEmployee / research role
Source: LinkedIn work history
Profile coverage5 of 7 · missing posts, contact
Z1 logo
Z1

Digital bank for teenagers in LatAm connected to prepaid card

Winter 2021

Experience

Career

  • Z1 logo

    Z1

    Co-founder

    Co-Founder & CMO · 2020 – 2025

    2020
  • Freelance

    Strategist and Creative Consultant · 2019 – 2025

    2019
  • YONE logo

    YONE

    Head Of Strategy · New York · 2016 – 2019

    2016
  • Box 1824 Planejamento e Marketing. logo

    Box 1824 Planejamento e Marketing.

    Strategist and Creative Consultant · 2013 – 2016

    2013

Bio

Sophie Secaf is a creative strategist, consultant, and cultural researcher. Before founding Z1, Sophie worked as a political researcher in São Paulo and lead YONE, a branding company based in NYC. Secaf specializes in socio-cultural research, consumer insights and brand strategy. She is particularly interested in subcultures and consumer behavior. She is also the co-founder of YAGA festival, a festival focused in the international exchange of global subcultures and queer perspectives.