Sophie Secaf
Creative Strategy, Cultural Research and Branding - currently Freelancing.
Experience
Career
2020Z1
Co-founderCo-Founder & CMO · 2020 – 2025
- 2019
Freelance
Strategist and Creative Consultant · 2019 – 2025
2016YONE
Head Of Strategy · New York · 2016 – 2019
2013Box 1824 Planejamento e Marketing.
Strategist and Creative Consultant · 2013 – 2016
Bio
Sophie Secaf is a creative strategist, consultant, and cultural researcher. Before founding Z1, Sophie worked as a political researcher in São Paulo and lead YONE, a branding company based in NYC. Secaf specializes in socio-cultural research, consumer insights and brand strategy. She is particularly interested in subcultures and consumer behavior. She is also the co-founder of YAGA festival, a festival focused in the international exchange of global subcultures and queer perspectives.