4x founder

Ryan Mets

Helping companies escape paid ad dependency and grow net profit with SEO + AI search 📈 (Claude, Gemini, ChatGPT, Perplexity) Build a compounding brand | ROI Craft Coaching 👁️‍🗨️ ROICRAFT.COM

Founder

Boardcave· Winter 2022🇦🇺 Brisbane, Queensland, Australia

in LinkedIn 𝕏 @rwmets

2025Founder· ROI Craft

Founder · since 2012

Company

ROI Craft

Role

Founder & Coach

current

Stage

—

no public source

Raised

—

no public source

Based

Gold Coast, QLD

current

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Boardcave

Building the world’s largest online surf gear store.

Winter 2022

Experience

Career

ROI Craft
Founder
Founder & Coach · Gold Coast, QLD · 2025 – Present
2025
Boardcave
Founder
Founder & CEO (YCW22) · 2012 – Present
2012
Stoke Dealer Brewing
Co-founder
Co-Founder & Brand Director · Gold Coast, Queensland, Australia · 2023 – 2025
2023
CAVEWIRE
Founder
Founder & CEO · USA, Australia, Brazil · 2016 – 2025
2016
GLG (Gerson Lehrman Group)
Consultant & Council Member · Brisbane, Australia · 2014 – 2018
2014
Wotif.com
Online Marketing Officer - Wotif Group · Brisbane · 2008 – 2011
2008

Bio

Founder & CEO at Boardcave. Growing up in South Africa and living between the Gold Coast, Australia and California, Ryan has always been an ocean enthusiast in sailing, fishing and surfing. Previously Ryan helped grow Wotif.com, the leading travel marketplace (now acquired by Expedia). Ryan founded his first company at age 17, setting up operations out of Indonesia to be able to work and surf.