5x founder

Upeka Bee

Founder @ Diana (YC W24)

Founder

Diana· Winter 2024 🇺🇸 San Francisco, California, United States

in LinkedIn 𝕏 @upekabee

2026Founder· Diana (YC W24)

Founder · since 2015

Company

Diana (YC W24)

Role

Founder and CEO

Stage

—

no public source

Raised

—

no public source

Based

San Francisco, California, United States

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Diana

Give Your Employee An Employee

Winter 2024

Experience

Career

Diana (YC W24)
Founder
Founder and CEO · San Francisco, California, United States · 2026
2026
DianaHR
Founder
Founder and CEO · San Francisco Bay Area · 2023 – 2026
2023
Stealth Startup
Founder
Founder and CEO · San Francisco Bay Area · 2023 – 2024
2023
System2 Fitness
Advisory Head of Engineering · San Francisco Bay Area · 2023
2023
Gusto
Head of Platform Engineering (People OS) · San Francisco, California, United States · 2023
2023
Gusto
Head of Engineering, HR Platform · San Francisco Bay Area · 2019 – 2023
2019
Gusto
Principal Software Engineer, Payroll · San Francisco Bay Area · 2017 – 2019
2017
Titanic's End
Cat Herder · San Francisco Bay Area · 2022 – 2023
2022
Various Startups
Startup Advisor | Angel Investor · 2019 – 2023
2019
BillMagic
Creator · San Francisco Bay Area · 2021 – 2023
2021
Siren
Co-founder
Co-Founder · San Francisco Bay Area · 2016 – 2017
2016
YesPath (Acquired)
Founder
Engineering Lead & Founding Team Member · San Francisco Bay Area · 2015 – 2017
2015
Salesforce
Senior Software Engineer · San Francisco Bay Area · 2011 – 2015
2011
Salesforce
Software Engineer · San Francisco Bay Area · 2009 – 2011
2009
Salesforce
Associate Software Engineer · San Francisco Bay Area · 2008 – 2009
2008
Carnegie Mellon University
Teaching Assistant: Managing Software Systems · Greater Pittsburgh Area · 2007
2007
Virtusa
Software Engineer · 2004 – 2005
2004
Goldsmiths, University of London
Teaching Assistant: Software engineering project management · 2004
2004

Bio

Upeka is the co-founder and CEO of Diana. Before Diana, she was Head of Engineering for Gusto's HR Platform, and before that, Salesforce and a string of startups.