4x founder

Eric Futoran

3 for 3. Co-Founder of Embrace (acq. Palo Alto Networks, YC Top 100 company) and Scopely ($5B acquisition)

Founder

Embrace· Summer 2019 🇺🇸 Los Angeles, California, United States

in LinkedIn 𝕏 @efutoran

2026VP, Observability Product Strategy· Palo Alto Networks

Founder · since 2010

Company

Palo Alto Networks

Role

VP, Observability Product Strategy

current

Stage

—

no public source

Raised

—

no public source

Based

Los Angeles, CA

current

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Embrace

Modern user-focused observability built on OpenTelemetry

Summer 2019

Experience

Career

Palo Alto Networks
VP, Observability Product Strategy · Los Angeles, CA · 2026 – Present
2026
Various
Founder
Investor and Advisor · 2010 – Present
2010
Embrace
Co-founder
Co-Founder and CEO · Los Angeles Metropolitan Area · 2016 – 2026
2016
Scopely
Co-founder
Co-Founder and Strategic Advisor · Los Angeles Metropolitan Area · 2016 – 2023
2016
Scopely
Co-founder
Co-Founder and CxO / COO / CFO · Culver City, CA · 2011 – 2016
2011
MAX
Founder
Founding Advisor · 2017 – 2018
2017
Hooked Media Group
VP of Product · San Francisco, CA · 2009 – 2011
2009
Aggregate Knowledge
Director, Product and Business Development · San Francisco Bay Area · 2008 – 2009
2008
IBM
Strategy & Change Internal Practice · 2006 – 2008
2006
Updata Partners
Venture Capital Associate · Greater New York City Area · 2005
2005
Gunderson Dettmer
Corporate Associate · Palo Alto, CA · 2004 – 2005
2004
Trilogy Software
Technical Pre-Sales & Product Management · Austin, Texas Area · 1999 – 2001
1999

Bio

Founder of Embrace, the only observability platform purpose-built for web and mobile. We proactively discover errors and instantly resolve issues for UX and Engineers, while delivering 100% of sessions and enriched data for Data Science. Previously founder of Scopely, the #1 mobile games publisher with Yahtzee, Walking Dead, and Star Trek. Built the first DMP at Aggregate Knowledge. First job was at Trilogy.