11x founder
Ash Pournouri
Serial Entrepreneur // unltd.co
We build so they Belong. Founded by Spotify's ex-Global Head of Music and Avicii's manager.
Experience
Career
2025Belong
Co-founderCo-Founder & President · New York, New York, United States · 2025 – Present
2025Super Human Network
FounderFounder · London, United Kingdom · 2025 – Present
2014Brilliant Minds Foundation
FounderFounder · Stockholm, Stockholm County, Sweden · 2014 – Present
2025Imperial College London
Member of the Board of Advisors · City Of London, England, United Kingdom · 2025 – Present
2023Norrsken Launcher
FounderFounder & General Partner · Stockholm County, Sweden · 2023 – Present
2024Soundverse AI
Co-founderCo-Founder · Stockholm, Stockholm County, Sweden · 2024 – Present
2018Antler
Angel, Global Brand Partner & Executive Director of Demo Day · 2018 – Present
2020Nordic Angels
FounderFounder & Chairman · Stockholm, Stockholm County, Sweden · 2020 – Present
2017UNLTD Group
FounderFounder & CEO · GLOBAL POSITION BRANDING · 2017 – Present
2021Kwara
Angel & Strategic Advisor · 2021 – Present
- 2023
Angel Prize
FounderFounder · 2023 – Present
2019Foodiq
Angel and Strategic Advisor · Helsinki Metropolitan Area · 2019 – Present
2019Akash Systems
Angel · San Francisco Bay Area · 2019 – Present
2018Landmarket
FounderFounder · Stockholm County, Sweden · 2018 – Present
2017Bolt
Angel and Brand & Communications Partner/Advisor · San Francisco Bay Area · 2017 – Present
2016The Flex Company
Angel · San Francisco Bay Area · 2016 – Present
2016CONVENDUM
Co-founderCo-Founder · Greater Stockholm Metropolitan Area · 2016 – Present
2016Bonfire Studios
Angel · Orange County, California, United States · 2016 – Present
2016indify
Angel and Strategic Advisor · New York City Metropolitan Area · 2016 – Present
2020Shewy
FounderFounder · 2020 – 2025
Bio
Ash Pournouri (LL.M., Stockholm University) is a two-time Grammy-nominated serial entrepreneur who pioneered the modern music business, co-writing the majority of Avicii's catalogue and executive-producing all releases while building one of the most recognisable global brands in entertainment. In 2014 he created and co-founded Brilliant Minds with Spotify founder Daniel Ek, a platform that has hosted the likes of Obama, Eric Schmidt, Tom Brady, Usher and Lebron James. Since exiting music in 2016, he has built a portfolio spanning 40+ companies as early active investor, including Convendum, the largest co-working concept in the Nordics, and a founding ownership stake in Antler, the world's largest venture studio. Through UNLTD.co, he forged artist-first partnerships with Ralph Lauren, Coca-Cola, IKEA, and H&M, and played a key architectural role in Triller's growth to 350 million downloads in 24 months. He was founder and GP of both Norrsken Accelerator and Norrsken Launcher, and has created the largest angel network ever in the Nordics with Nordic Angels. Also founded Super Human Network, a longevity and human performance platform anchored by profiles such as Bryan Johnson, Dr David Sinclair, Dave Asprey and partners with XPRIZE. Across music, culture, and human optimization, his operating philosophy has stayed constant: he doesn't discover movements, he creates them.