3x founder

Geordie Graham

UX Research & Discovery Leader | Customer & Market Insights | Product Strategy | YC Founder

Founder

Ruta Health· Summer 2021 🇨🇦 Toronto, Ontario, Canada

in LinkedIn

2026Founder· Peekin AI

Founder · since 2019

Company

Peekin AI

Role

CX & UX Research Advisor

current

Stage

—

no public source

Raised

—

no public source

Based

Toronto, ON

current

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Ruta Health

Async personalized and actionable health education by real doctors

Summer 2021

Experience

Career

Peekin AI
Founder
CX & UX Research Advisor · Toronto, ON · 2026 – Present
2026
nuAmple
Board Member & UX Research Advisor · Toronto, ON · 2025 – Present
2025
George Brown Polytechnic
Instructor, User Research and UX Strategy · Toronto, ON · 2026 – Present
2026
SafelyYou
Product Manager · Toronto, ON · 2025 – 2026
2025
Simplii Financial
Senior Manager, User Research · Toronto, ON · 2022 – 2025
2022
mello (YC S21)
Co-founder
Co-Founder, Chief Product Officer · Toronto, ON · 2021 – 2022
2021
Ample Labs
Co-founder
Co-Founder, Chief Product Officer · Toronto, ON · 2021
2021
Ample Labs
Co-founder
Co-Founder, Chief Experience Officer · Toronto, Ontario, Canada · 2019 – 2021
2019
Ample Labs
Manager, User Research · Toronto, Ontario, Canada · 2018 – 2019
2018
RBC
Design Researcher · Toronto, Ontario, Canada · 2020
2020
ecobee
User Researcher · Toronto, Canada Area · 2018 – 2020
2018
TWG
User Researcher · Toronto, Canada Area · 2018
2018
Xello
User Experience Researcher · Toronto, Canada Area · 2016 – 2018
2016
OCAD University
User Experience Designer - Project Chroma · Toronto, Canada Area · 2014 – 2015
2014
The Hospital for Sick Children
User Experience Designer - Taking Sick Kids Mobile Project · Toronto, Canada Area · 2014 – 2015
2014
OCAD Student Union
Executive Director, Operations & Finance · Toronto, Canada Area · 2014 – 2015
2014
University of Toronto School of Continuing Studies
Marketing Assistant · Toronto, Ontario, Canada · 2013
2013

Bio

Geordie Graham is the co-Founder and Chief Product Officer of Mello (S21). Geordie sets the strategic direction of Mello’s products and drives a customer-centric and user research-driven culture. Geordie has 10+ years of experience in product management and UX in Social Tech, EdTech, Tech Consulting, and Health Benefits Administration. Hailing from Toronto, Geordie holds a Master of Design from OCAD University and holds a Bachelor of Arts from the University of Waterloo.