4x founder

Jeffrey Liu

Co-founder & CEO, Jenfi | Building SME credit in Southeast Asia | Previously co-founded GuavaPass, acquired by ClassPass

Founder

Jenfi· Winter 2020🇸🇬 Singapore

in LinkedIn

2019Founder· Jenfi

Founder · since 2008

Company

Jenfi

Role

Founder and CEO

current

Stage

—

no public source

Raised

—

no public source

Based

Singapore

current

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Jenfi

Jenfi provides revenue-based financing for digital businesses in Asia

Winter 2020

Experience

Career

Jenfi
Founder
Founder and CEO · Singapore · 2019 – Present
2019
GuavaPass
Founder
Founder and CEO · Singapore · 2015 – 2019
2015
BeachMint
Head of Corporate Development · Santa Monica · 2012 – 2014
2012
BeachMint
Head of Business Intelligence & Analytics · Santa Monica · 2013 – 2014
2013
Toccata Capital
Founder
Investments · Singapore · 2011
2011
Victory Park Capital
Founder
Investment Associate · Chicago · 2008 – 2010
2008
Lehman Brothers
Investment Banking · 2007 – 2008
2007

Bio

Jeff is the CEO and co-founder of Jenfi. He founded GuavaPass, a fitness subscription service, which he ran as CEO from 2015-2018. The company expanded to 12 markets across Asia and the Middle East and was subsequently sold to ClassPass in 2018. Jeff brings a strong operational and financial background from GuavaPass, BeachMint (corporate development), Victory Park Capital (credit hedge fund) and Lehman Brothers (investment banking). He has a MBA from Chicago Booth.