2x founder

Deema Adada

Operational Excellence ⭐ | Appointment Scheduling Automation & Execution | YC S22

Co-founder

BiggerPicture· Summer 2022🇺🇸 Carlsbad, California, United States

in LinkedIn

2022Co-founder· BiggerPicture

Founder · since 2012

Company

BiggerPicture

Role

Co-founder & CEO

current

Stage

—

no public source

Raised

—

no public source

Based

San Francisco Bay Area

current

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

BiggerPicture

Scheduling automation platform between trucking and warehousing

Summer 2022

Experience

Career

BiggerPicture
Co-founder
Co-founder & CEO · San Francisco Bay Area · 2022 – Present
2022
Deema Adada LLC
Logistics Strategy Advisor · 2018 – 2022
2018
Uber
Head of Sales Strategy Uber Freight · 2017 – 2018
2017
Uber
General Manager, Account Management Uber Freight · 2016 – 2017
2016
Coyote Logistics
Founder
Director, Enterprise Business Development · Chicago, IL · 2012 – 2016
2012
Coyote Logistics
Manager, Mid-Market Sales · Chicago, Il · 2010 – 2011
2010
Coyote Logistics
Mid-Market Account Executive · Chicago, IL · 2008 – 2010
2008
Coyote Logistics
Client Success Manager · Chicago, IL · 2007 – 2008
2007

Bio

Deema spent 15 years in leadership roles at Coyote Logistics and Uber Freight, driving significant innovation in the supply chain industry. During that time, she felt the acute challenges of siloed technology and workflows across the supply chain resulted in less than 1% of shipments could be handled without human intervention, which propelled her to found BiggerPicture.