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Bio
Sandro Mur is a Croatian mathematician and serial entrepreneur who co-founded femtech company Bellabeat, where he serves as CEO and focuses on financing, strategy, and growth.[1][2][3][10] Before Bellabeat, he worked on AI in medical diagnosis and founded INU, a company specializing in expert systems in medicine, as well as serving as founder/CTO at Ruledit and working on projects like BabyWatch and Tabbstep.[5][10][12][14] He and co-founder Urška Sršen built Bellabeat from an early Croatian startup into a global women’s wellness technology brand with operations in Zagreb and San Francisco.[1][4][7][9][11][15]