2x founder
John Cheng
Applying lessons learned from mobile games to ecommerce | Founder x 2 | Angel Investor
Experience
Career
2024PlayAbly
Advisor · 2024 – Present
- 2010
Various Businesses
Angel Investor · 2010 – Present
- 2019
Baotris
Co-founderCo-founder & CEO · 2019 – 2026
2014Unity Technologies
GM, Unity Data Products · 2014 – 2018
2009Playnomics (Acquired by Unity Technologies)
Co-founderCo-Founder / Chief Product Officer · 2009 – 2014
2007Credit Suisse
Vice President · 2007 – 2009
2003Banc of America Securities
Vice President · 2003 – 2007
2002Rutberg & Company
Associate · 2002 – 2003
- 1998
Broadview
Analyst · 1998 – 2000
- 1996
Tucker Alan
Consultant · 1996 – 1998
Bio
John Cheng is the Founder and CEO of PlayAbly, a gamification platform transforming how brands engage and build loyalty with their customers. With a strong foundation in gaming, John co-founded Playnomics, an AI-driven platform designed to predict player behavior. Following its acquisition by Unity Technologies, John joined Unity's executive team to lead Unity Analytics, providing data and machine learning solutions to over 20,000 game developers and reaching more than a billion players