Salman Allana

Financial Services and Strategy; Founder of Rider Logistics

Founder

Rider· Winter 2022🇵🇰 Pakistan

in LinkedIn

2025Chief Commercial Officer (CCO)· OVEX

Founder · since 2019

Company

OVEX

Role

Chief Commercial Officer (CCO)

current

Stage

—

no public source

Raised

—

no public source

Based

Dubai, United Arab Emirates

current

Founder / co-founder — the company's markEmployee / research role

Source: LinkedIn work history

Profile coverage5 of 7 · missing posts, contact

Rider

Modern parcel delivery for online sellers in Pakistan.

Winter 2022

Experience

Career

OVEX
Chief Commercial Officer (CCO) · Dubai, United Arab Emirates · 2025 – Present
2025
Rider (Acquired)
Founder
Founder and CEO · Karachi, Pakistan · 2019 – 2024
2019
UPS
Head of Strategy & Business Development · Pakistan · 2018
2018
Ryelore
VP Business Development: MBA Work Placement · London, United Kingdom · 2016 – 2017
2016
Citi
African Equities Trader - Assistant Vice President · 2012 – 2015
2012
Citi
Management Associate · 2011 – 2012
2011
Crosby Capital
Analyst Intern · 2010
2010
Citi
Intern · Dubai, UAE · 2010
2010
DawnNews
Producer - Intern · Karachi, Pakistan · 2009
2009

Bio

Ex banker with parcel anxiety. I worked for 5 years at Citi Bank, across Sub Sahara and Africa, as AVP of African Equities. Following my MBA, I pivoted into logistics, as Head of Business Development and Strategy for UPS Pakistan, where I got a front row seat to supply chain bottlenecks in frontier and emerging markets. Frustrated by e-commerce fulfilment and traditional last mile companies, I founded Rider in 2019.